Važnost marketinga
Marketing je važan u svim područjima javnog djelovanja, a ne samo u poslovnom svijetu.
Zbog toga bi bilo važno znati odgovore na niže postavljena pitanja i te odgovore bi u predstavljanju organizacije trebalo stalno ponavljati.
I don't know who you are!
I don't know your company!
I don't know your's company product!
I don't know what your company stands for!
I don't know your company's customers!
I don't know your company's record!
I don't know your company's reputation!
Now-what was it you wanted to sell me!?
(Mc GRAW-HILL PUBLICATIONS)
- Pregleda: 1725